Beside the academic aspects, the outcome our project creates is at best a decent report with reasonable findings, which we ourselves own the immaterial rights to. So really, why is someone else paying for all expenses during our weeks in Africa?

Just as most other westerners, Swedes are -sorry to say- still considering Africa as a homogenous piece of land, from which the everyday headlines contains the words war/death/poverty/HIV/unemployment/rebels/pirates, but rarely opportunities/economic growth/skills/stability. Hence, most companies are of the same opinion.

But this is not the case. It is actually far from the truth; a result of the negative signals that meet media’s short-term incentives easiest. So the objective of our project is to get an idea of the business climate and opportunities (if any), findings that are to be shared amongst Swedes and Swedish companies in order to raise awareness. Hence, we’re hired as messengers.

Infographics by Kai Krause, which needs to be shown frequently.

Our project

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